If you are a new small business, one of the first things you want to do is set up your business Facebook page. If you currently own a business and do not have a Facebook page, you should set one up as soon as possible. With over 1,5 billion people using Facebook today, if your small business isn’t on Facebook, you are missing out on a great opportunity to connect with potential customers.
There are three main advantages to having a business Facebook page:
- Connecting with your customers – When people like your page, you can tell them what’s new with your business, share interesting articles you think they would enjoy, and respond to their posts on your page. This is a great platform for a local business that relies on local patrons to keep their business booming. By having a Facebook page, you are able to become part of the local community.
- Marketing your business for free – There is no cost to have a Facebook page for business. That means you are only hurting your business by not having one. You can offer discounts and promotions on your page and promote new products or services.
- Bringing traffic to your website and store – People that are interested in your Facebook page can easily link to your site or find your store from the information on your page. Having a business Facebook page only helps more people locate you when looking for your type of business.
So now that you are aware of why you need a Facebook page for your small business, we can get started on setting up a page for your business. Follow this step by step guide to have your page set up in no time.