Guide to Content Marketing for Brick and Mortar Businesses

Content marketing involves online interaction with your customers and potential customers.

But, if your business sells products offline – Can content marketing increase your sales?

I can understand the doubt and concern that traditional brick and mortar businesses show towards forking out money online. What I want to share with you in this article, is that content marketing works for all kinds of businesses and the correct way to do it.

Content marketing is all about building a relationship with your customers. It was around long before the content marketing rage started. Only now, in this digital age, we are using different platforms.

Platforms such as blogs and social media are convenient mediums for businesses to run their content marketing campaigns. Let me show you some results that offline businesses have achieved through content…

Marcus Sheridan’s pool company is a great example of success story. He started a blog to answer questions from his customers. Now, his pool company gets more traffic than any other pool company in the world. Indeed, it helped his company recover from the recession in 2008.

Follow this easy guide to start a content marketing campaign for your brick and mortar business.

Most local businesses associate online marketing with creating your own social media accounts and regularly send out solely promotional updates.

Here is an example of such a ‘salesy’ post seen on Facebook.


And, here’s an example of an overly promotional Twitter feed.


If you consistently promote your products on social media, you will fail to engage your potential customers. An increase in the volume of such promotional posts has led to a decline in the organic reach of pages on social platforms.

Self-promotion can work on social media, when you add value. However, please ensure that you aren’t making persistent sales promotions.

Do you want to post only your own stuff? Of course you can when you share incredibly valuable and insightful blog posts. And, consistently engage with your audiences. Start a blog and make insightful content that educates and informs your audience.